Initial Questionnaire for Personal Branding Photography with Lifestyle

Please fill out this questionnaire describing in detail your personal brand, its colors, core values, descriptors, target market/niche, the benefits, competitors and other relevant information related to your business and personal brand.

First Name

Last Name

Phone

YOUR BUSINESS

What is your current profession or professional field?

Please provide the website URL of your work to get acquainted with it.

What is the purpose of your business and brand: the mission and vision statement. If not, it is a good time to have one.

What product(s) or service(s) does your business offer?

What functions do you perform for your customers? (ex. coaching, dietary suggestions, etc. )

What problem do you solve for your customers?

What is your distinct competitive advantage?

What are your top values as a business?

Do you have a logo?

Checkbox Description

Is there a unique story behind your business or logo?

YOUR PERSONAL BRAND

What is the name of your personal brand?

What should people feel when they see or think of your personal brand?

Are the values of your brand different from that of your business? Your core values are 100% connected to your purpose – they also shape your identity and the content you create. They’re the pillars of every message you deliver. Your brand identity—defined by the values that your company considers integral to its existence—is the source from which all other aspects of your brand will flow. Every single one of them needs to be something your business cannot survive without.

What are 7 emotional traits that best describe your personal brand? (Ex. stylish, memorable, confidence, etc.)

What are 7 physical traits that best describe your personal brand? (Ex. bold, graphic, colorful, earthy, etc.) What visual elements represent your brand and why?

Describe the overall tone or personality of your personal brand? Your brand personality traits exemplify the overall tone and attitude you use to deliver your values and your message to the world and are often a point of important differentiation between you and your competitors. Your brand personality is what builds an emotional connection with your customers.

Use this space to come up with words & phrases you want your audience to remember you for. Come up with 3 words, 3 phrases and 2 hashtags. The goal is for you to implement consistency into your message & to make sure it’s always on point.

What colors represent your brand and why?

What is your tagline? Do you have one? The goal of your tagline is to provide your audience with an indication of your brand and what you can do for them, while still leaving some mystery. You’ll be using this 1-sentence tagline to introduce your brand / yourself in live videos, interviews and media appearances, as well as live events.

YOUR CUSTOMER AND NICHE CLARITY

Who is your target market/demographics?

Describe your ideal customer in that target market within that demographics.

What are your customer values?

What your customer's pressure points? When your ideal customer looks for your, what problem are they dealing with that your brand will solve for them? What problem are you (or your product/business) solving for them?

If they could have a magic wand and end all of their frustrations, what would their life look like?

What are their priorities right now?

What factors will they consider before making a purchase?

ABOUT THE PHOTO SESSION

What looks would you like to have?

Select all those that apply and that go with your personality/role

Formal
Smart casual
Office
Casual
Athleisure

Any ideas of other type of looks you would like?

What locations do you have in mind for your photo session?

If already discussed with Adriana you can leave it blank. Select all that apply.

Indoors
Outdoors
Hotels
Restaurant
On the street
Office
House

List any other location ideas that maybe not be listed or you know of to consider.

Is there a timeframe in mind?

Will you want to have a video services as well?

Will you want extras (models) for your shoot?

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What is the budget in mind for this shoot? Ballpark...

YOUR COMPETITION

Who are your 3 main direct competitors?

How do they position themselves?

How do you differ from them?

Make a list of up to 5 leaders in the your industry. What type of content are they sharing on IG, Do you like it? What don't you like. What are they sharing that should be shared?

List up to 5 inspirational accounts of any industry. What type of content are they sharing. Is it educational, tips, entertaining, etc.? What do you like about their Instagram account?

List the content you want to create that will position you as an industry leader. Is it educational, enternaining, helpful?

Please describe what message do you want to convey through your personal brand photo mix? Be specific.

YOUR SOCIAL MEDIA PRESENCE

Social Media Presence

Are you on social media? If so, on which social media platforms do you mostly post? Check all that apply.

Facebook
Instagram
Twitter
Tumblr
Snapchat
Youtube
Vimeo

Are any of these SM Account set up as a business account?

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Initial Questionnaire for Personal Branding Photography with Lifestyle

Thank you for booking with Adriana!